Advertising for the online english school Churchill
The team hosts webinars for people from EU and Post-Soviet states. In their 14 years of work, they've taught over 14,000 students on their courses.
The main idea of the courses is to learn grammar and get all the language fundamentals needed for conversations in just four months.
The main idea of the courses is to learn grammar and get all the language fundamentals needed for conversations in just four months.
Getting registrations for a free webinar for around $1.50, so the economics work out
Goal:
2698
registrations for a free webinar in a month
Advertising for the online english school Churchill
The team hosts webinars for people from EU and Post-Soviet states. In their 14 years of work, they've taught over 14,000 students on their courses.
The main idea of the courses is to learn grammar and get all the language fundamentals needed for conversations in just four months.
The main idea of the courses is to learn grammar and get all the language fundamentals needed for conversations in just four months.
Goal:
Getting registrations for a free webinar for around $1.50, so the economics work out
2698
a free webinar in a month
registrations for
Creatives
We created creatives for the feed format and then adapted the same creatives for the Stories format.
We used the most common visual associations: London, the English flag, and others.
The text on the creatives was translated to help people understand the offers in this article. In the ad campaign, the banners were not in English.
We created creatives for the feed format and then adapted the same creatives for the Stories format.
We used the most common visual associations: London, the English flag, and others.
We used the most common visual associations: London, the English flag, and others.
The text on the creatives was translated to help people understand the offers in this article. In the ad campaign, the banners were not in English.
Creatives
Results
A lot of registrations
$1.20
$3455
2698
registrations for a cost of
Within just one month of work, we had
Fair Price
This fits perfectly with the project's unit economics.
The cost per registration is just
Stable flow
We've set up a system where we get 90 registrations daily.
Landing Pages
We were given ready-made landing pages for two different lessons:
The pages were very simple, consisting of a single block: a form with a photo of the speaker and a short description of the lesson.
- A webinar on grammar
- A webinar on how to learn English with movies and TV shows
The pages were very simple, consisting of a single block: a form with a photo of the speaker and a short description of the lesson.
After the tests, we saw that the registration cost for both webinars was about the same, but the cost per paying lead was much lower for the grammar webinar.
That's because it attracted people who were more ready to study the language.
That's because it attracted people who were more ready to study the language.
This fits perfectly with the project's unit economics.
The cost per registration is just
Within just one month of work, we had
registrations for a cost of
2698
$3455
$1.20
Landing Pages
We were given ready-made landing pages for two different lessons:
The pages were very simple, consisting of a single block: a form with a photo of the speaker and a short description of the lesson.
After the tests, we saw that the registration cost for both webinars was about the same, but the cost per paying lead was much lower for the grammar webinar. That's because it attracted people who were more ready to study the language.
- A webinar on grammar
- A webinar on how to learn English with movies and TV shows
The pages were very simple, consisting of a single block: a form with a photo of the speaker and a short description of the lesson.
After the tests, we saw that the registration cost for both webinars was about the same, but the cost per paying lead was much lower for the grammar webinar. That's because it attracted people who were more ready to study the language.
Results
Stable flow
We've set up a system where we get 90 registrations daily.
A lot of registrations
Fair Price
Let's discuss your project
Let's discuss your project