SCHOOL
OF MODERN
PROFESSIONS

advertising campaign for TEHNIKUM modern professions courses

TEHNIKUM is a school for modern professions from Uzbekistan. They have already graduated over 3,500 students, teaching design, marketing, and programming.

To generate leads for different courses:

• A course on Frontend Development

• A course on Targeted Advertising

• A course on Digital Marketing

We need to drive traffic to different lead magnets and landing pages for each one.

Goal:

1,358

marketing and programming courses.

applications for offline

Creatives

Sometimes it was hard to pass moderation because the ads mentioned specific future income amounts.

We actively used photos of the speakers in our ads, along with brand elements.

The text on the creatives was translated to help people understand the offers in this article. In the ad campaign, the banners were not in English.

Audience

Front-end development course
We tried different formats, but this course mostly attracted young men with interests in web development, programming, and IT.

Targeted advertising course
This course was interesting to two audiences:

• Business owners who wanted to save money on targeted advertising specialists or better understand and control their employees.

• Beginner marketers and freelancers who wanted to earn money remotely.

Digital marketing course
This was the most challenging course of the three, but its audience was similar to the targeted advertising course. We used the following audiences:

• Business owners who want to digitize their business and better understand all marketing processes.

• Beginner specialists who want to earn money remotely.

on advertising

$3

1358

$4072

spent

30

150

each

applications
at

attracted

texts

and

than
creatives

launched more

Results

Results after 2 months of collaboration we:

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